digital marketing.

Media Roundup — Coverage from 5th Digital Marketing for Medical Devices
With more than 140 industry marketers, sales professionals and thought leaders in attendance at the 5th Digital Marketing for Medical Devices conference, this three-day event was a resounding success. The speakers were insightful and engaging, and delegates returned to work armed with best practices and new strategies to try in their workplaces — but don’t just take our word for it. These recaps will give you a glimpse of what you may have missed if you were unable to come to this event.
Words of Wisdom from Prolifiq and App Data…

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Peter Shankman and Pharma Experts Weigh In: How “Niceness” Can Help Your Brand
This guest blog post is written by Dave Hochman. Dave is the owner of the Red Bank, NJ-based DJH Marketing Communications, Inc. For more information, go to www.djhmarcom.com, email djhochman@djhmarcom.com or follow Dave on Twitter @davehochman. 

One of the first day’s speakers at Exl Pharma’s 11th Public Relations & Communications Summit at Sanofi US in July was Peter Shankman, a PR industry pundit and the author of such books as “Zombie Loyalists: Using Great Service to Create…

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The Value of Healthcare: Examining the Rising Cost of Prescription Drugs
Healthcare reform has been a major topic in America the last few years. Everyone wants to see the cost of staying healthy go down, or at least become affordable. The problem is those costs consist of several different factors. Getting control of expenses becomes difficult when one factor’s price rises. Such is the case with the increasing costs of prescription drugs.

Rising costs imperil the goal of maintaining good health and create the potential for greater costs in the long run. The obstacles presented by the inability…

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Colleagues, Coffee and Communications — A Roundup of the #ExLPRSummit Coverage
When the 11th Annual Public Relations & Communications Summit took place in July, more than 150 PR and comm professionals joined ExL Pharma at Sanofi’s New Jersey headquarters to participate in one of our favorite conferences of the year. We love engaging with our audience and hearing their thoughts, and are excited to share coverage of the event through their eyes with you.
What Attendees Had to Say

On the Makovsky Health blog, Group Vice President Rob Murphy discussed the importance of meaningful connections and value-added interactions….

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It’s Time to Get with the Programmatic!

Nicole Woodland-DeVan
Recent studies show that leading life science companies have drastically improved their technology in order to enhance their product marketing, and it’s a no-brainer why they are doing this. Having the ability to choose which targeted audience you want your product to reach is becoming increasingly important, but how can you escalate exposure while cutting costs? Get with the programmatic!

Programmatic strategies can identify which customers you want to advertise to the quickest, and this customization can save your organization…

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