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Fake followers

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“Fake Followers” are “Social Spam”
by Om Malik

Just about 12 years ago, at a costume party hosted by Ruby Red Labs in the SOMA district of San Francisco, I got a chance to talk to one of the now-forgotten founders of Twitter, Noah Glass. He showed me Twitter (or Twttr as it was known back then). I tried it and must have liked it because I went home (admittedly just a few blocks away) and in a slightly inebriated state wrote about the product and Twitter was launched. It is perhaps why I retain a lot of affection for the product, and its co-founders. I am not shy about expressing my displeasure, but in general, Twitter has been a great little addition to my life.

And perhaps that is why I was pleased to learn on my twelfth anniversary of using Twitter (which reminded me of that, obviously) I lost 200,000 followers. I was part of the big fake account and bot purge that Twitter has recently embarked on. The New York Times says that there are about 48 million active users are what it calls “automated accounts designed to simulate real people.)

As The New York Times noted — Oprah ( down 1.4 million), Ellen (down 2 million), Justin Bieber (down over 3 million) and Kim Kardashian (down 3 percent) — lost many more. I would be happy to lose half or even more of my followers if that means cleaning up the service, increasing the signal and dampening the noise. I think the challenge for social platforms like Twitter is that real engagement is being drowned by the noise in the system – fake accounts and bots. 

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